*My scanner has shit out on me tonight... I will have to shoot sketches with my phone and update later :( So much great feedback to consider! I was so excited to blog and get all of my feedback organized! Goals for this week are to get the logo and illustrations cleaned up and scanned. I am definitely going with hunter bee for the name of the line. I have also decided that part of the proceeds from the line will be donated to an organization that helps save pollinating bees.
This week we worked on three concept ideas with four thumbnails for each concept. Concept 1: Pa Dutch Tree (Scherenschnitte) & set of folklore ornaments (delayed mailing) The target audience would receive a tree, an ornament and a small booklet explaining the self promo piece, then a new ornament monthly after that. At the end of the promo they would have a sweet PA Dutch holiday tree in time for the holidays. This concept would really show off my talents and unique PA Dutch
Week 9: 3/24/17 Timeline goals Continue laying out brand book in InDesign Tighten logo Tighten illustrations & type for tee shirts choose typography for brand Actualized goals Got feedback from target audience Got feedback from Bosler Continue laying out brand book in InDesign Finalize logo - for both names Sketches for illustration & type for tee shirts Work on patterns choose typography for brand (lookbook: Jumpbuck, Fontbox Loveluck, Avenir Next; tees: Garden Grown and han
Week 8: 3/17/17 Time line goals Begin laying out lookbook in InDesign Tighten logo Tighten illustrations & type for tee shirts Choose typography for brand Actualized goals Begin laying out lookbook in InDesign Tighten logo Taglines Working on illustrations & type for tee shirts Choose typography for brand Set up photoshoot I worked a lot this week on the details of this project. It's a hefty set of goals that require a lot of preliminary design work for the pieces. Lookbook d
For next week: *Lighten jeans *Add florals *Sell Sheet *Product design (order) I'm thinking of adding hand embroidery around the floral for the final card.... similar to this: https://www.youtube.com/watch?v=y2wbxpPKILQ Some floral options: Florals #GreetingCard
Deliverables: Brand book including: campaign overview, logo, line of 10 tee shirt designs, colors, patterns, photography, illustrations, ads, product set up in store, etc. Timeline goals: Week 6: 3/3/17 Logo sketches Illustrations & type for tee shirts choose color palette Actualized progress: Naming brainstorming Logo sketches Illustrations & type for tee shirts sketches choose color palette ordered blank tees (www.coloredorganics.com) name ideas (familial) *netty & jake Net