I got great feedback in class of Friday! I'm so excited about this lookbook, really proud of how it looks. Also really thankful to my friend Carrie for the beautiful photographs. A few details I wanted to iron out early this week so that I can print a proof of the lookbook for class on Friday.... *Page numbers (I noticed in the catalogs I looked at they had page numbers, but is it necessary for a lookbook? I don't think so and I kinda hate them)- took them out *made minor gra
As I plan to do after I graduate, this week I am wearing many hats to make this project come to life.... illustrator, designer, printer, iron technician, art director, photography assistant and treat dispenser ;) This week I really went hard- but honestly, I enjoyed every moment of it from designing to printing and hand applying designs, planning the photo shoot, editing the photos, laying out the booklet and writing the copy! Finishing up iron on transfers. It's so tedious-
Projected timeline: Week 13: 4/21/17 Shoot photos for brand book I'm a week behind for printing tee shirts, but I know I can get them completed this week and on Saturday do the shoot. I have scheduled the photo shoot for Saturday April 22! I can't wait to get these tees on the littles! Final tee shirt illustrations, ready for printing: This week I measured for printing and printed proofs to test the design sizes against the tees. Ready to print! I am going with iron on trans
More to come.... Timeline goals: Week 10: 3/31/17 Continue laying out brand book in InDesign Tighten illustrations & type for tee shirts Week 11: 4/7/17 Possible Spoonflower pattern order Get tee shirts printed Organize kid models Logo Design: Bosler helped me with placement of tagline and which bee icon to use. I love her idea to wrap the bee's dashes around the logo. I still want to try hand drawing the dashes. I absolutely love the logo! Final logo: added hand-drawn path,
Had to catch up this week, I was feeling blocked last week and needed to revisit my original concept in order to get back on track. Original concept was children interacting with nature. (I am still working this morning before class, so I will have more then).... Timeline goals: Week 10: 3/31/17 Continue laying out brand book in InDesign Tighten illustrations & type for tee shirts Decide on printed tees for photos or blank tees with mock up in PhotoShop (this depends on cost
*My scanner has shit out on me tonight... I will have to shoot sketches with my phone and update later :( So much great feedback to consider! I was so excited to blog and get all of my feedback organized! Goals for this week are to get the logo and illustrations cleaned up and scanned. I am definitely going with hunter bee for the name of the line. I have also decided that part of the proceeds from the line will be donated to an organization that helps save pollinating bees.
Week 9: 3/24/17 Timeline goals Continue laying out brand book in InDesign Tighten logo Tighten illustrations & type for tee shirts choose typography for brand Actualized goals Got feedback from target audience Got feedback from Bosler Continue laying out brand book in InDesign Finalize logo - for both names Sketches for illustration & type for tee shirts Work on patterns choose typography for brand (lookbook: Jumpbuck, Fontbox Loveluck, Avenir Next; tees: Garden Grown and han
Week 8: 3/17/17 Time line goals Begin laying out lookbook in InDesign Tighten logo Tighten illustrations & type for tee shirts Choose typography for brand Actualized goals Begin laying out lookbook in InDesign Tighten logo Taglines Working on illustrations & type for tee shirts Choose typography for brand Set up photoshoot I worked a lot this week on the details of this project. It's a hefty set of goals that require a lot of preliminary design work for the pieces. Lookbook d