PE Week 5: Project Refinement

Deliverables:

Brand book including: campaign overview, logo, line of 10 tee shirt designs, colors, patters, typography, best practices, photography, illustrations, ads, product set up in store, etc.

Timeline:

Week 5: 2/24/17

Present project proposal

Week 6: 3/3/17

Logo sketches
Illustrations & type for tee shirts
choose color palette

Week 7: 3/10/17

Begin laying out brand book in InDesign
Tighten logo
Tighten illustrations & type for tee shirts
choose typography for brand

Week 8: 3/17/17

Begin laying out brand book in InDesign
Tighten logo
Tighten illustrations & type for tee shirts
choose typography for brand

Week 9: 3/24/17

Continue laying out brand book in InDesign
Tighten logo
Tighten illustrations & type for tee shirts
choose typography for brand

Week 10: 3/31/17

Continue laying out brand book in InDesign
Tighten illustrations & type for tee shirts
Decide on printed tees for photos or blank tees with mock up in PhotoShop (this depends on cost and whether or not the designs are ready to print)
Think about design of tee shirts to be unique and more than just a tee (consider cut for different body types and accents (i.e. lace, fringe, etc.))

Week 11: 4/7/17