PE Week 6: Project Progress


Brand book including: campaign overview, logo, line of 10 tee shirt designs, colors, patterns, photography, illustrations, ads, product set up in store, etc.

Timeline goals:

Week 6: 3/3/17

  • Logo sketches

  • Illustrations & type for tee shirts

  • choose color palette

Actualized progress:

  • Naming brainstorming

  • Logo sketches

  • Illustrations & type for tee shirts sketches

  • choose color palette

  • ordered blank tees (

name ideas (familial)

*netty & jake

Netty & Jake

*tilly & will

Tilly & Will

*Buttercup Hunter

*Hunter bee

*Miriam & Isaac

*Katie & Jacob

betts & bill

Betts & Bill

davey grace

Davey Grace

davey & rach

Davey & Rach

*grace hunter

Grace Hunter

willow hunter

ollie & hunter

Ollie & Hunter


*bloom kids

*hands & heart



stay wild

wild embrace

embrace wild

plant wild

wild earth

earth play

earth way

wild way

live outside

covered in love

covered in earth

*my favs


soft earthy tones (may also add a rust color and a brown/grey)


soft, thin and organic materials (naturally if this were at Target, it may not be organic, but something I know my customers would value if I sell them on my own)

logo design:

I have to settle on a name first but I know I want a typographic logo. SImple and clean like cat & jack (sketches to come).

more inspiration:

2017 © Rachel Yoder

All ideas on this blog are intellectual property of owner (Rachel Yoder)


Featured Posts
Recent Posts
Search By Tags
No tags yet.
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

© Rachel Yoder and, 2016-2021.

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rachel Yoder and with appropriate and specific direction to the original content.