Thesis II - Week 5

December 13, 2017

I feel like I am getting a lot done this week....

1. FINALIZING LOGO

2. MANIFESTO

3. SKILLSHARE PATTERN TUTORIALS

4. CROWD FUNDING

5. PRODUCT PRINTING SITES

 

 

1. FINALIZING LOGO

I ran the logo by Kathy and Meloney....
Kathy loved it but felt it needed a tittle
Meloney liked it without the tittle, but suggested playing with truncating the i and tucking a tittle i (which I created in option 2)

I ran it by a whole bunch of people at the Heemet Fescht this weekend. Most people read it no problem as nix nux and don't feel the tittle is necessary. My argument against the tittle is that visually is makes it unbalanced and disrupts the symmetry that echos the original purpose of blackletter type to fit tightly together. Still hard to decide, but I prefer 1. 

 

 

 

2. MANIFESTO
I am creating a line of products named nix nux that breath new life into traditional PA Dutch folk art designs. Taking inspiration both traditional PA Dutch folk art (fraktur, hex signs, quilts, braided rugs, woven pieces, etc.) and 30's-80's style PA Dutch kitsch surface pattern designs.

I want to reframe these inspiring motifs through my own experience of PA Dutch culture. I want to create wearables and everyday useable goods so that people can feel their ancestors against their skin and have daily reminders of their gorgeous folk art and the contributions that PA Dutch people made as pioneers in Pennsylvania and America.

 

3. SKILLSHARE PATTERN TUTORIALS

Also this week I am continuing to explore Skillshare courses that teach how to create patterns for surface design: 
Print On Demand for Artists: Painting to Pattern to Product, The Complete Process

 

 

4. CROWD FUNDING

I researched crowd funding sites:

  • Hatchfund (curated for artists only)

  • GoFundMe

  • KickStarter

I found Hatchfund was the best most legit site for my fundraising purposes. I started an account and creating my project, was assigned a project manager and we spoke last night. He's going to help be run a successful campaign. 

 

 

5. PRODUCT PRINTING SITES

  • society6.com (great, they have comforters! But no kids products)

  • www.redbubble.com (they have kids stuff but only tees, also have comforters and great home products)

  • zazzle.com (I love zazzle, I used them for greeting card and they have great kids stuff. Some products had some quality flaws, but their customer service was pretty great!) https://www.zazzle.com/rachelyoderart

 

Ordered SpoonFlower's guide to printing with them and their samples- I'm so pumped!!!

 

 

6. TIMELINE

FALL '17 

WK 6 | 10/1-10/7

branding: 

  • logo (finalized)

  • manifesto (finalized)

  • colors

  • type

 

WK 7 | 10/8-10/14

branding: 

  • hang tags

  • special hangers

  • illustrate patterns

 

WK 8 | 10/15-10/21

  • finalize branding guidelines / list of products

  • illustrate patterns

 

WK 9 | 10/22-10/28

  • print branding guide for personal reference

  • illustrate patterns

 

WK 10 | 10/29-11/4

  • illustrate patterns

 

WK 11 | 11/5-11/11

  • illustrate patterns

 

WK 12 | 11/12-11/18

  • illustrate patterns

 

WK 13 | 11/19-11/25

  • illustrate patterns

 

WK 14 | 11/26-12/2

  • illustrate patterns

 

WK 15 | 12/3-12/9

  • order spponflower fabrics

 

WK 16 | 12/10-12/16

  • design clothing

 

 

-----------------------------------------------

WINTER '17

  • order spponflower fabrics

  • design clothing

  • design patterns

  • prep patterns for sewing

-----------------------------------------------

 

SPRING '18

WK 1 | 1/22-1/27

  • design clothing

  • assemble models for lookbook

  • confirm photographer

 

WK 2 | 1/28-2/3

  • sew


WK 3 | 2/4-2/10

  • sew


WK 4 | 2/11-2/17

  • sew

 


WK 5 | 2/18-2/24

  • sew

  • design & order products for exhibition

 

WK 6 | 2/25-3/3

  • sew

  • design & order products for exhibition

 

 

WK 7 | 3/4-3/10

  • fitting with models 

  • plan photos with photographer

 

WK 8 | 3/11-3/17

  • shoot photographs for lookbook

 

WK 9 | 3/18-3/24

  • shoot photographs for lookbook

 

WK 10 | 3/25-3/31

  • lookbook design

 

WK 11 | 4/1-4/7

  • lookbook design

  • promo materials design for opening

 

WK 12 | 4/8-4/14

  • lookbook design

  • promo package for self promo

 

WK 13 | 4/15-4/21

  • lookbook design

  • promo materials design for opening

 

WK 14 | 4/22-4/28

  • print look books

  • assemble pop up shop exhibition

 

WK 15 | 4/29-5/5

  • INSTALL EXHIBIT 4/30-5/6

 

 

WK 16 | 5/6-5/12

  • EXHIBITION 5/7-5/12

 




 

-------------------------------------------------------------------------------------------------------------------------------------------------

FOR NEXT WEEK:

WK 6 | 10/1-10/7

branding: 

  • logo (finalized)

  • manifesto (finalized)

  • colors

  • type

 

BRANDING:

Decide which version of logo to proceed with

Set up colors for line

 

PATTERN DESIGN

Continue SkillShares and try creating a pattern with existing illustration

Start sketching products (layering type aprons over dresses)

 

MARKETING | FUNDRAISING

Continue to set up Hatchfund

 






 

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